AshhryShoshedap was born in 2020, not from a boardroom plan, but from a lockdown experiment in the kitchen. When the world stood still, our founder Ashhry turned to cooking, sharing his bold creations online. One dish went viral above all: Salted Egg Spaghetti.
That moment sparked the idea for our signature product: Salted Egg Powder. A simple, addictive way to bring restaurant-level flavor into every home kitchen. What started as a viral recipe quickly became a best-selling product loved across Malaysia.
Along the way, Ashhry opened a small café in Johor Bahru as a playground to serve his ideas. The café became a local sensation, but for us, it was always more than just a place to eat. It was proof that Shoshedap is more than food, it’s culture.
Today, AshhryShoshedap is about bringing that culture into your home and your lifestyle. From our salted egg powder to our bold new line of merch, everything we create carries the same spirit: fun, fearless, and made to be shared.
This isn’t just a product. It’s a movement that started in a kitchen and grew into something bigger. And now, it’s yours to be part of.
